Cathay Pacific ambient media
Cathay Pacific's First and Business Class lounges at Hong Kong International Airport are a sanctuary amid the frenzy of a busy airport. Put your advertising message in front of 400,000-plus passengers every quarter with a 20-second scrolling message at the bottom of the 20 LCD televisions in Cathay Pacific's award-winning airport lounges.
We consider every available avenue when it comes to adding value to a total inflight media package. Your advertising message could feature on a meal tray card, a headphone insert, a scrolling TV screen or even a ticket wallet. All of these are original and exclusive ways of reaching the captive audience found aboard Cathay Pacific flights.
Scrolling Message on Lounge TV
Meal Tray Card
Reach passengers as they dine with your creative message on the reverse of meal tray cards. Available on all flight classes monthly and we can also distribute meal cards on specific routes. Panels can be extended to include up to two advertisers.
Standard trim size is 54mm(h) x 86mm(w). Special requests will attract a premium.
System Timetable
The Cathay Pacific system timetable presents a map of Cathay Pacific's service destinations and routes.
Frequency: Two issues in a year
Issue 1: End of March – end of October
Issue 2: End of October – end of March in the following year
Distribution: Inflight, Cathay Pacific check-in counters in airports, Cathay Pacific ticketing offices (Hong Kong and outports), travel agencies, exhibitions and conventions.
Additional Opportunities
Ambient media provides creative opportunities for tailor-made high impact promotions. Contact your advertising representative to discuss innovative ambient ideas for delivering your campaign messages.
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