• CLEO

    Profile

    Source: Roy Morgan Research, Jul'09-Jun'10

    Note: Profile figures for the Full-Time Worker section are as a % of the number full-time working male readers; not the total number of readers of the magazine

    • Readership

      000'sMagazinePopulation %
      All People
      Men6316.1%49.3
      Women32783.9%50.7
    • Women

      000'sMagazinePopulation %
      Age
      14-177322.5%6.1
      18-2412237.4%11.5
      25-346018.3%17.0
      35-494012.1%25.9
      50+329.7%39.5
      Socio-Economic
      AB4413.4%17.8
      C7322.4%20.6
      D7723.5%19.4
      E7522.9%19.7
      FG5917.9%22.5
      Work Status
      Full-Time10732.8%27.0
      Part-Time10632.3%26.1
      Not Employed11434.9%46.8
    • Women Full Time Workers

      000'sMagazinePopulation %
      Personal Occupation
      Professional/Manager3811.6%12.4
      White Collar Workers5115.6%9.8
      Skilled Workers51.5%0.8
      Semi/Unskilled134.0%3.8
      Personal Income
      Under $20,00061.9%1.2
      $20,000-$29,999134.1%2.4
      $30,000-$39,999257.8%4.5
      $40,000-$49,999216.3%4.8
      $50,000-$59,999113.5%4.0
      $60,000 +309.3%10.4