• Shop Til You Drop

    Profile

    Source: Roy Morgan Research, Jul'09-Jun'10

    Note: Profile figures for the Full-Time Worker section are as a % of the number full-time working male readers; not the total number of readers of the magazine

    • Readership

      000'sMagazinePopulation %
      All People
      Men116.9%49.3
      Women15293.1%50.7

    • Women

      000'sMagazinePopulation %
      Age
      14-172113.9%6.1
      18-244428.9%11.5
      25-343523.3%17.0
      35-493623.4%25.9
      50+1610.5%39.5
      Socio-Economic
      AB3631.1%17.8
      C3925.8%20.6
      D3321.9%19.4
      E2617.4%19.7
      FG1711.2%22.5
      Work Status
      Full-Time6341.2%27.0
      Part-Time5334.7%26.1
      Not Employed3624.0%46.8

    • Women Full Time Workers

      000'sMagazinePopulation %
      Personal Occupation
      Professional/Manager3019.6%12.4
      White Collar Workers2617.1%9.8
      Skilled Workers42.4%0.8
      Semi/Unskilled31.8%3.8
      Personal Income
      Under $20,00021.2%1.2
      $20,000-$29,99953.2%2.4
      $30,000-$39,999116.9%4.5
      $40,000-$49,999149.2%4.8
      $50,000-$59,99964.0%4.0
      $60,000 +2516.7%10.4