Media Kit Display - ACP Magazines

APC

Profile

Source: Roy Morgan Research, Jul'09-Jun'10

Note: Profile figures for the Full-Time Worker section are as a % of the number full-time working male readers; not the total number of readers of the magazine

Readership

000's Magazine Population %
All People
Men 144 89.4% 49.3
Women 17 10.6% 50.7

All People

	000's	Magazine	Population %
Age
14-17	13	8.0%	6.5
18-24	15	9.1%	11.6
25-34	34	21.3%	17.2
35-49	56	34.9%	26.2
50+	43	26.8%	38.5
Socio-Economic
AB	60	37.0%	20.0
C	35	21.6%	20.0
D	28	17.5%	20.0
E	25	15.7%	20.0
FG	13	8.3%	20.0
Work Status
Full-Time	86	53.0%	39.7
Part-Time	28	17.1%	20.1
Not Employed	48	29.9%	40.1

All People Full Time Workers

	000's	Magazine	Population %
Personal Occupation
Professional/Manager	55	34.2%	17.3
White Collar Workers	13	8.2%	8.6
Skilled Workers	10	5.9%	6.0
Semi/Unskilled	8	4.7%	7.4
Personal Income
Under $20,000	2	1.0%	1.4
$20,000-$29,999	2	1.4%	2.4
$30,000-$39,999	8	5.2%	5.0
$40,000-$49,999	9	5.3%	6.3
$50,000-$59,999	15	9.4%	5.4
$60,000 +	50	30.7%	19.2