Media Kit Display - ACP Magazines

FHM

Profile

Source: Roy Morgan Research, Jul'09-Jun'10

Note: Profile figures for the Full-Time Worker section are as a % of the number full-time working male readers; not the total number of readers of the magazine

Readership

000's Magazine Population %
All People
Men 153 82.0% 49.3
Women 33 18.0% 50.7

All People

	000's	Magazine	Population %
Age
14-17	17	9.0%	6.5
18-24	55	29.5%	11.6
25-34	64	34.5%	17.2
35-49	40	21.6%	26.2
50+	10	5.3%	38.5
Socio-Economic
AB	31	16.8%	20.0
C	44	23.4%	20.0
D	45	24.4%	20.0
E	44	23.5%	20.0
FG	22	11.9%	20.0
Work Status
Full-Time	119	61.9%	39.7
Part-Time	32	16.8%	20.1
Not Employed	41	21.3%	40.1

All People Full Time Workers

	000's	Magazine	Population %
Personal Occupation
Professional/Manager	34	18.5%	17.3
White Collar Workers	15	8.0%	8.6
Skilled Workers	29	15.6%	6.0
Semi/Unskilled	34	18.2%	7.4
Personal Income
Under $20,000	6	3.4%	1.4
$20,000-$29,999	9	4.9%	2.4
$30,000-$39,999	11	5.8%	5.0
$40,000-$49,999	19	10.2%	6.3
$50,000-$59,999	16	8.6%	5.4
$60,000 +	51	27.4%	19.2